COVD-19 Sweeping The Nation

With COVID-19 sweeping the nation, isolation has been a significant factor in keeping the virus at bay.

However, the ability to go to work has significantly impacted the Sydney beauty industry.

Being isolated at home can be an opportunity to upskill and market yourself to a new range of customers.

We spend more time online, reading, researching, and watching beauty tutorials than ever before. The demand for beauticians will surge once the restrictions are lifted, and now is the best time to develop your rmicroblading skills.

Here are 4 tips for developing your microblading skills during the Coronavirus lockdown.

microblading sydney

1. Research

Knowing your customer base is half the battle. With new content posted online every second of every day, consumers know what they want. Semi-permanent tattooing is a big commitment to most as it involves investing time and money. Eyebrow feathering is not cheap; most beauticians will agree that you get what you pay.

Nevertheless, brow experts need to know what they are talking about. Invest in learning about face shapes, brow styles, and new trends. Knowing more will increase your customer demographic and the ability to tattoo the perfect brow.

There are many semi-permanent eyebrow tattooists in Sydney. What is it that differentiates you from others? Researching your competitors can give you the edge you need to upskill or market yourself in a way that attracts new customers. Know what works and doesn’t work for your brand and business.

2. Study

With the ability to access many online courses, this is a great way to learn more. There are many online short courses, seminars, and masterclasses on eyelash extensions and eyebrows for novices through to experts.

Online seminars are a great way to see what other successful beauticians, influencers, and beauty bloggers are doing and stay relevant in the industry.

If the paid study is unattainable, look at the free videos on YouTube and Instagram. There is much information out there if you spend a bit of time researching.

3. Practice, practice, practice!

A skill develops over time, but you may lose confidence in it if you don’t use it. Fake skin is the best investment right now.

Learn new techniques and styles while practising in the comfort of your own home.

It is a cheap and cost-effective way to try out new trends.

There may be some anxiousness to do something you have not done in weeks or even months. Practising with the fake skin will keep your hands steady and controlled; no one wants to make a mistake!

4. Share

microblading sydney Customers want constant updates on what beauticians and influencers are doing during isolation.

Social media is a great way to share the courses you are undertaking, emerging trends, and ways to keep your eyebrows looking sharp.

Stay connected and share snippets of your isolation with your customers.

It is a great way to draw in new customers and show them the skills you have and that you are developing.

These four simple tips will keep your clientele engaged and coming back after isolation.

Investing in yourself is to invest in your business!

Upskilling and knowing the trends benefit your customers and your brand identity!

In these unprecedented times, there are no right or wrong ways to do things but staying productive will help ease the stress and anxiety that comes with the unknown.

Build your brand and skills during this time; it will the best thing you can do.